Always building

We build.

Merchandising, growth and logistics. We make ideas real, together with the people behind them.

See the work How we build
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10+
ROAS, held consistently
At higher spend and revenue than before.
2,000
Shelf spaces built
Where stock once sat on the floor.
2 days
Fresh bread to Hawaii
Shipped straight from the bakery.
One Stop German Shop Brot & Crust Bella Vita Von Alexander bis Zarathustra
What we do

Three pillars. One way of building.

Hands-on work across the whole chain, from the range on the shelf to the box at the door.

Merchandising

The right range, on the right shelf, in a niche worth owning.

Range strategyBrand launchesFresh programmes

Growth

Channels that keep compounding, run in-house and measured.

SEOPaid mediaEmailLoyalty

Logistics

From warehouse floor to doorstep, faster and cheaper per order.

Warehouse designPick-by-scanMulti-carrier
Selected work

Proof, not promises.

Real projects, with real numbers where we have them.

One Stop German Shop · Logistics
2,000
Shelf spaces, including 40 to 50 pallet racks.

Floor stock became a warehouse.

  • Designed the new shelving layout and managed the build.
  • Planned picker walkways, pick-by-scan and automated label printing.
  • High season now runs on the off-season headcount.
Warehouse designPick-by-scanLabel automation
One Stop German Shop · Last mile
3 carriers
One network, 12+ box sizes, the cheapest option chosen automatically.

The cheapest label, picked for you.

  • Multi-carrier network across the three largest US carriers.
  • The picker's tablet shows carrier and box, and the label prints on OK.
  • Lower cost for the company, cheaper shipping for customers, better conversion.
Multi-carrierPackaging systemShipping logic
One Stop German Shop · Fresh
2 days
Fresh German bread, from a partner bakery to Hawaii.

It seemed impossible. Now it ships.

  • Launched fresh bread, shipped straight from the bakery to the customer.
  • Moved fresh sausages from an unreliable drop-ship setup into the company's own warehouse, with certifications and freezers.
  • Both are running, and ready to scale.
LaunchFresh programmeIn-sourcing
One Stop German Shop · Growth
10+
ROAS, held consistently across the company.

Marketing, brought home.

  • Took marketing in-house with new procedures, current AI tools and hands-on market knowledge.
  • Leading in almost all targeted keywords and categories.
  • ROAS above 10, at higher spend and revenue than before.
SEOPaid mediaAI-assisted
Bella Vita · Retail
Offline → online
From almost nothing to a reputable business.

A shop opens a second door.

  • Built the online structure and the first marketing channels.
  • A digital loyalty programme that works in store and online.
  • Email and online marketing strategy. Still running today.
E-commerceLoyaltyEmail
Brot & Crust · Own brand
Just add water.
Gluten-free German bread mixes for the US market.

A brand from a blank page.

  • Created and launched the brand.
  • Sold through One Stop German Shop, Amazon and Walmart.
  • A genuine niche in the US market.
Brand creationLaunchMarketplaces
Von Alexander bis Zarathustra · Kids' education
Podcast → platform
A German kids' history podcast, growing into an app.

A podcast grows an app.

  • Growth strategy to make it a large kids' educational pillar.
  • App built with AI, with quizzes and trophies. Kid-friendly digital city tours are next.
  • One back end for all data entry, so the focus stays on content.
StrategyAppGamification
How we build

Four principles.

Own the niche, don't rent the corner.

Build the universe.

Always follow the passion.

Explore unexpected opportunities.

Our edge

Experience first. AI where it pays.

We bring hands-on experience in merchandising, growth and logistics. Where AI makes the work faster or better, we use it, and we put the time it saves into more output.

More efficientMore outputSame hands-on judgment
[Photo of Michael]
The person behind it

Michael Hoinka

Builder and partner. [Short profile to be supplied: corporate career, years as CEO, why Auxilio-Partner.]

[Years]Corporate career [companies and roles]
[Years]CEO [company]
TodayAuxilio-Partner: own ventures, built with partners

We build.

Auxilio-Partner exists to make ideas real. We build with our partners, never for them.

Say hello
[contact email] [LinkedIn link]
© 2026 Auxilio-PartnerAuxilio · Partner